Darius Lax
Digital Marketing Specialist
About Me
I’ve been working in digital marketing for 2 years aiding small to mid-size businesses in helping them with their digital marketing efforts.
Out of my experiences, it feels rewarding to promote companies on top of search engine results pages.
My favorite component of digital marketing is creating or providing unique original content on a site.
My other interests include photography, music production, weightlifting, and animal care.
Digital Marketing
Keyword Research
Experienced in using various tools to locate & generate a large amount of targeted & ranked keywords. Analyzing keyword data, measuring difficulty, and using correct keyword match types.
SEO
I work in areas SEO including website auditing, link-building, content marketing, and website optimization to bring in qualified leads and search traffic to any business.
Analytics
I ensure to review, report, and document analytical data to gather significant information on marketing campaign success to develop new strategies on business online growth.
Adwords Copywriting
I research and use data on companies and potential audiences to create compelling actionable ads. I perform A/B split testing and use different methods to ensure ads are shown to targeted audience.
Social Media Marketing
Knowledgeable of various content marketing tools to provide solutions on social media content. Plan goals and create vision to improve customer engagement.
Portfolio
Tasked from Feeling the Vibe Media to review and edit ads, as well as provide ad suggestions, research keywords, and data for various landing pages. I followed up by researching the type of audience to reach. Made various ad copies for a/b split testing. Reviewed sites and provided maintenance to ensure that links will direct customers to the right web page. Lastly, I was always dedicated to provide mock-ups and ideas to improve companies landing pages and ads.
Tasked from Boudoir Skin & Beauty Bar to review and edit website SEO, research keywords, and data to improve search traffic to the business. While working, I researched possible ways to improve companies ranking in search engines. I followed up with optimizing the company’s site, as well as using other tools and search options to improve leads and overall traffic.
Tasked from Pr Hacker to review and edit webpage SEO, research keywords, and data for their website. I researched various potential links for guest posting, as well as optimizing the company’s site keywords, content, and links on WordPress.
Testimoninals
“As a direct supervisor to Darius, I see his excitement for the field of digital marketing, his high level of interest to continue growing, and his dedication to remain on top of his field through education.”
Kristen Ackerly (Owner at Feeling the Vibe LLC)
“Darius Lax is a young professional that I highly recommend for professional employment opportunities related to digital marketing.”
Kevin Graham (President at VG4BG)